Architect Ettore Sottsass and IDEO founder David Kelley couldn't have been more different. So when Kelley asked Sottsass to design his Silicon Valley house, they circled and sparred, thrust and parried, and together created an extraordinary house.
Design in the most classic sense is a potent business strategy, says Firstborn executive creative director Dave Snyder. Here's how he and his team help brands like Pepsi, Mountain Dew, and Jet.com reposition themselves through good business solutions that are equally beautiful.
Caroline Weaver, the owner of CW Pencil Enterprise, a specialty pencil shop in Manhattan’s Lower East Side, has managed to make the dream of obsessives come true: What if this thing I love, this strange small thing, could be my job? For Caroline Weaver the humble pencil has provided not only a business—celebrating its two-year anniversary this March—but a book as well, a history of the pencil entitled The Pencil Perfect.